Algorithmic brands: A decade of brand experiments with mobile and social media. - Nicholas Carah (New Media Soc., 2017)

Observing "tuned" advertising on digital platforms. - Nicholas Carah; Lauren Hayden; Maria-Gemma Brown; Daniel Angus; Aimee Brownbill; Kiah Hawker; Xue Ying Tan; Amy Dobson; Brady Robards (Internet Policy Rev., 2024)

Why Am I Seeing This Ad? The affordances and limits of automated user-level explanation in Meta's advertising system. - Jean Burgess; Nicholas Carah; Daniel Angus; Abdul Obeid; Mark Andrejevic (New Media Soc., 2024)