The power of big data and algorithms for advertising and customer communication. - Nico Neumann (IWBIS, 2016)

Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies. - Nico Neumann; Catherine E. Tucker; Timothy Whitfield (Mark. Sci., 2019)

Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling. - Nico Neumann; Catherine E. Tucker; Levi Kaplan; Alan Mislove; Piotr Sapiezynski (Manag. Sci., 2024)