Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study. - Horst Treiblmaier; Maria Madlberger; Nicolas Knotzer; Irene Pollach (HICSS, 2004)

Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. - Nicolas Knotzer; Maria Madlberger (HICSS, 2007)