Designing and Executing Digital Strategies. - Jeanne W. Ross; Ina M. Sebastian; Cynthia Beath; Martin Mocker; Kate Moloney; Nils Fonstad (ICIS, 2016)

Driving Digitization at Audi. - Martin Mocker; Nils Fonstad (ICIS, 2017)

How AUDI AG is Driving Toward the Sharing Economy. - Martin Mocker; Nils Fonstad (MIS Q. Executive, 2017)

How Big Old Companies Navigate Digital Transformation. - Ina M. Sebastian; Jeanne W. Ross; Cynthia Beath; Martin Mocker; Kate Moloney; Nils Fonstad (MIS Q. Executive, 2017)