Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model. - Yeliz Ekinci; Füsun Ülengin; Nimet Uray; Burç Ülengin (Eur. J. Oper. Res., 2014)

How to Engage Consumers through Effective Social Media Use - Guidelines for Consumer Goods Companies from an Emerging Market. - Gokhan Aydin; Nimet Uray; Gökhan Silahtaroglu (J. Theor. Appl. Electron. Commer. Res., 2021)

A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity. - Cagla Burcin Akdogan; Nimet Uray; Burç Ülengin; Meltem Kiygi-Calli (Bus. Process. Manag. J., 2025)