Effect of perceived relational characteristics of online social network on e-WOM and purchase intention: exploring mediating role of trust. - Nirankush Dutta; Anil K. Bhat (Int. J. Web Based Communities, 2017)

Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing. - Nirankush Dutta; Ayush Verma; Anil K. Bhat (ICSEB, 2019)

Technology in Omnichannel Retailing: Exploring Agenda for Future Research. - Neha Sharma; Nirankush Dutta (PACIS, 2020)

A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning. - Neha Sharma; Emiliano Acquila-Natale; Nirankush Dutta; Ángel Hernández-García (Electron. Commer. Res. Appl., 2025)