Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda. - Nirma Sadamali Jayawardena; Jack Boe; Angeline Rohoia; Parmendra Sharma (J. Electron. Commer. Organ., 2022)

Two Decades of Research on Consumer Behaviour and Analytics: Reviewing the Past to Prepare for the Future. - Nirma Sadamali Jayawardena; Abhishek Behl; Mitchell Ross; Sara Quach; Park Thaichon; Vijay Pereira; Achint Nigam; Thanh Tiep Le (J. Glob. Inf. Manag., 2022)

Effective Online Engagement Strategies Through Gamification: A Systematic Literature Review and a Future Research Agenda. - Nirma Sadamali Jayawardena; Mitchell Ross; Sara Quach; Abhishek Behl; Manish Gupta; Le Dang Lang (J. Glob. Inf. Manag., 2022)

Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation. - Nirma Sadamali Jayawardena; Kavita Chavali; Narayanage Jayantha Dewasiri; Charitha Harshani Perera; Isuru Koswatte; Vijay Pereira; Manish Gupta; Abbas Mardani (J. Glob. Inf. Manag., 2023)

Assessing retailer readiness to use blockchain technology to improve supply chain performance. - Abhishek Behl; Nirma Sadamali Jayawardena; Vijay Pereira; Brinda Sampat (J. Enterp. Inf. Manag., 2024)

Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms. - Abhishek Behl; Brinda Sampat; Vijay Pereira; Nirma Sadamali Jayawardena; Benjamin Laker (Ann. Oper. Res., 2024)

Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies: A Scoping Review. - Nirma Sadamali Jayawardena; Abhishek Behl; Prema Nedungadi; Paul Jones 002; Raghu Raman (J. Glob. Inf. Manag., 2025)

Adverse effects of using gamification elements in online communities: a scoping review. - Nirma Sadamali Jayawardena; Aastha Behl (Inf. Syst. E Bus. Manag., 2025)