Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers. - Evangelos Moustakas; Nishtha Lamba; Dina Mahmoud; C. Ranganathan (Cyber Security, 2020)

Editorial: Understanding and improving the "self" using immersive virtual reality. - Sameer Kishore; Nishtha Lamba; Domna Banakou; Sofia Seinfeld (Frontiers Virtual Real., 2024)