Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors. - V. Kumar; Nita Umashankar; Kihyun Hannah Kim; Yashoda Bhagwat (Mark. Sci., 2014)

How Sharing Contexts Influence Purchase Amounts: The Case of Food Choices. - Jeffrey Parker; Nita Umashankar; Martin Schleicher (CogSci, 2015)

Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation. - Vithala R. Rao; Yu Yu; Nita Umashankar (Mark. Sci., 2016)