Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. - Nitin Mehta; Xinlei (Jack) Chen; Om Narasimhan (Mark. Sci., 2008)

Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis. - Nitin Mehta; Xinlei (Jack) Chen; Om Narasimhan (Mark. Sci., 2010)

A Flexible Yet Globally Regular Multigood Demand System. - Nitin Mehta (Mark. Sci., 2015)

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions. - Nitin Mehta; Jian Ni; Kannan Srinivasan; Baohong Sun (Mark. Sci., 2017)

Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb. - Shunyuan Zhang; Nitin Mehta; Param Vir Singh; Kannan Srinivasan (Mark. Sci., 2021)

Editorial: Next Steps for Frontiers in Marketing Science. - Anocha Aribarg; Tat Y. Chan; Preyas S. Desai; Nitin Mehta; Upender Subramanian; Olivier Toubia; Kenneth C. Wilbur (Mark. Sci., 2022)