The Effect of Media Advertising on Brand Consideration and Choice. - Nobuhiko Terui; Masataka Ban; Greg M. Allenby (Mark. Sci., 2011)

Personalized market response analysis for a wide variety of products from sparse transaction data. - Tsukasa Ishigaki; Nobuhiko Terui; Tadahiko Sato; Greg M. Allenby (Int. J. Data Sci. Anal., 2018)

Characterization of topic-based online communities by combining network data and user generated content. - Mirai Igarashi; Nobuhiko Terui (Stat. Comput., 2020)

Product Embedding for Large-Scale Disaggregated Sales Data. - Yinxing Li; Nobuhiko Terui (KDIR, 2021)

Embedding Marketing Environment with Customer Heterogeneity for Store-Level Scanner Data. - Yinxing Li; Nobuhiko Terui (SN Comput. Sci., 2023)