CSF in product innovation process: A comparative study of three Malaysian manufacturing SMEs. - Noor Hidayah Abu; Baba Md Deros; Mohd Fitri Mansor (IEEM, 2014)

An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers. - Maisarah Hamizan; Noor Hidayah Abu; Mohd Fitri Mansor; Mohd Azian Zaidi (Int. J. Interact. Mob. Technol., 2023)

Current Knowledge and Future Possibilities of Medical Digital Technologies based on Mobile Health. - Anas A. Salameh; Ibrahim A. Abu AlSondos; Noor Hidayah Abu; Aizul Nahar Harun (Int. J. Interact. Mob. Technol., 2023)

Mobile Marketing Training towards Increasing Business: A Case Study of Agri-Food Micro-Enterprises. - Zakirah Othman; Nur Badriyah Kamarul Zaman; Noor Hidayah Abu; Syahida Abdullah; Emmy Farha Alias; Siti Jahroh (Int. J. Interact. Mob. Technol., 2024)