E-Commerce Stimuli and Practices In Malaysia. - Sulaiman Ainin; Jaafar Noorismawati (PACIS, 2003)

A Study of the Sg Air Tawar Rural Internet Center. - Ainin Sulaiman; Noor Ismawati Jaafar; Rohana Jani (CITA, 2005)

Information Technology Programs for Rural Communities: A Comparison between RIC and Medan Infodesa. - Ainin Sulaiman; Noor Ismawati Jaafar; Shamshul Bahri Zakaria (CITA, 2005)

An overview of mobile banking adoption among the urban community. - Ainin Sulaiman; Noor Ismawati Jaafar; Suhana Mohezar (Int. J. Mob. Commun., 2007)

Information Technology Governance (ITG) Practices and Accountability of Information Technology (IT) Projects - a Case Study in a Malaysian Government-Linked Company (GLC). - Noor Ismawati Jaafar; Ernest Jordan (PACIS, 2009)

Analysis of Multiple Technology Preference Behaviour in Using Social Networking Site. - Noor Ismawati Jaafar; Bobby Darmawan (ACIS, 2013)

Investigating Civic Engagement in Social Media. - Anne Marie Warren; Ainin Sulaiman; Noor Ismawati Binti Jaafar (PACIS, 2013)

Face-to-Face or Not-to-Face: A Technology Preference for Communication. - Noor Ismawati Jaafar; Bobby Darmawan; Mohd Yahya Mohamed Ariffin (Cyberpsychology Behav. Soc. Netw., 2014)

Facebook: The enabler of online civic engagement for activists. - Anne Marie Warren; Ainin Sulaiman; Noor Ismawati Jaafar (Comput. Hum. Behav., 2014)

Social media effects on fostering online civic engagement and building citizen trust and trust in institutions. - Anne Marie Warren; Ainin Sulaiman; Noor Ismawati Jaafar (Gov. Inf. Q., 2014)

Role of Social Media on Information Accessibility. - Farzana Parveen; Noor Ismawati Jaafar; Ainin Sulaiman (PACIS, 2015)

Understanding civic engagement behaviour on Facebook from a social capital theory perspective. - Anne Marie Warren; Ainin Sulaiman; Noor Ismawati Jaafar (Behav. Inf. Technol., 2015)

Facebook usage, socialization and academic performance. - Sulaiman Ainin; M. Muzamil Naqshbandi; Sedigheh Moghavvemi; Noor Ismawati Jaafar (Comput. Educ., 2015)

Factors influencing the use of social media by SMEs and its performance outcomes. - Sulaiman Ainin; Farzana Parveen; Sedigheh Moghavvemi; Noor Ismawati Jaafar; Nor Liyana Mohd Shuib (Ind. Manag. Data Syst., 2015)

Social media usage and organizational performance: Reflections of Malaysian social media managers. - Farzana Parveen; Noor Ismawati Jaafar; Sulaiman Ainin (Telematics Informatics, 2015)

Effects of Post-Adoption Beliefs on the Online Product Recommendation continuance: an Extension of is continuance Model. - Muhammad Ashraf; Noor Ismawati Jaafar; Ainin Sulaiman (PACIS, 2016)

The Relationship between SME Owner's Personality, Facebook Usage and Organizational Performance. - Ainin Sulaiman; Farzana Parveen Tajudeen; Noor Ismawati Jaafar; Sedigheh Moghavvemi; Nor Liyana Mohd Shuib (PACIS, 2017)

To Facebook or to Face Book? An investigation of how academic performance of different personalities is affected through the intervention of Facebook usage. - M. Muzamil Naqshbandi; Sulaiman Ainin; Noor Ismawati Jaafar; Nor Liyana Mohd Shuib (Comput. Hum. Behav., 2017)

Why bother about health? A study on the factors that influence health information seeking behaviour among Malaysian healthcare consumers. - Noor Ismawati Jaafar; Sulaiman Ainin; Mun Wai Yeong (Int. J. Medical Informatics, 2017)

Understanding impulse purchase in Facebook commerce: does Big Five matter? - Lai-Ying Leong; Noor Ismawati Jaafar; Ainin Sulaiman (Internet Res., 2017)

Role of Social Media on Information Accessibility. - Farzana Parveen Tajudeen; Noor Ismawati Jaafar; Ainin Sulaiman (Pac. Asia J. Assoc. Inf. Syst., 2017)

Sentiment Analysis of Big Data: Methods, Applications, and Open Challenges. - Shahid Shayaa; Noor Ismawati Jaafar; Shamshul Bahri; Ainin Sulaiman; Seuk Wai Phoong; Wai Chung Yeong; Arsalan Zahid Piprani; Mohammed Ali Al-garadi (IEEE Access, 2018)

The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce. - Lai-Ying Leong; Noor Ismawati Jaafar; Sulaiman Ainin (Comput. Hum. Behav., 2018)

Understanding the impact of social media usage among organizations. - Farzana Parveen Tajudeen; Noor Ismawati Jaafar; Sulaiman Ainin (Inf. Manag., 2018)

What triggers impulse purchase in Facebook commerce? - Lai-Ying Leong; Noor Ismawati Jaafar; Ainin Sulaiman (Int. J. Mob. Commun., 2018)

Instant Messaging Usage: Levels, Motivations and Impacts at Workplace. - Noor Ismawati Jaafar; Farzana Parveen Tajudeen; Muhammad Asif Khan; Arsalan Najmi (PACIS, 2019)

System- vs. consumer-generated recommendations: affective and social-psychological effects on purchase intention. - Muhammad Ashraf; Noor Ismawati Jaafar; Ainin Sulaiman (Behav. Inf. Technol., 2019)

Information Technology Issues in Malaysia. - Ainin Sulaiman; Noor Ismawati Jaafar; Prashant Palvia (The World IT Project, 2020)

Representation and value relevance of net income versus comprehensive income on millennials' financial decision-making. - Sharifah Milda Amirul; Anna Che Azmi; Noor Ismawati Jaafar (Int. J. Web Inf. Syst., 2022)

Technological work environment: instrument development and measurement. - Waqar Akbar; Noor Ismawati Jaafar; Suhana Mohezar (Behav. Inf. Technol., 2023)

Discovering the global landscape of digital economy: a two-decade bibliometric review. - Nurshamimi Sabli; Noor Ismawati Jaafar; Anna Che Azmi (Technol. Anal. Strateg. Manag., 2025)

A bibliometric and content analysis of technological advancement applications in agricultural e-commerce. - Hamza H. M. Altarturi; Adibi Rahiman Md Nor; Noor Ismawati Jaafar; Nor Badrul Anuar (Electron. Commer. Res., 2025)