Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase. - Noorshella Binti Che Nawi; Michelle W. L. Fong; Arthur Tatnall (J. Inf. Technol. Educ. Res., 2014)

Online store image effect on perceived risks towards online purchasing behaviour. - Lu Man Hong; Noorshella Binti Che Nawi; Nurul Hasliana Hamsani; Wan Farha Wan Zulkiffli (Int. J. Bus. Inf. Syst., 2020)

Analyzing customer acceptance of the internet of things (IoT) in the retail industry. - Noorshella Binti Che Nawi; Abdullah Al Mamun 003; Noorul Azwin Md Nasir; Muhammad Khalilur Rahman (J. Ambient Intell. Humaniz. Comput., 2023)

Attitude of Fashion consumers toward the IoT: estimating consumer hedonic and utilitarian shopping motivations. - Noorshella Binti Che Nawi; Abdullah Al Mamun 003; Naeem Hayat; Qing Yang (J. Ambient Intell. Humaniz. Comput., 2024)