Customer Satisfaction in Online Shopping in Growing Markets: An Empirical Study. - Syed Shah Alam; Mohd Helmi Ali; Nor Asiah Omar; Wan Mohd Hirwani Wan Hussain (Int. J. Asian Bus. Inf. Manag., 2020)

Working Adults' Buying Intention Through Online Social Network: An Empirical Study in Malaysia. - Syed Shah Alam; Chieh-Yu Lin; Mohd Helmi Ali; Nor Asiah Omar; Mohammad Masukujjaman (Int. J. Technol. Hum. Interact., 2021)

Does Personality Influence the Frequency of Online Purchase Behavior? - Abu H. Ayob; Siti Daleela Mohd Wahid; Nor Asiah Omar (Int. J. Online Mark., 2022)

Exploring the Influence of Affect on Food Waste: Do Social Media Usage Matters? - Nor Asiah Omar; Aishath Lahath (ISTAS, 2023)