Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach. - Mehrbakhsh Nilashi; Elaheh Yadegaridehkordi; Sarminah Samad; Abbas Mardani; Ali Ahani; Nahla Aljojo; Nor Shahidayah Razali; Taniza Tajuddin (Symmetry, 2020)