Destination Marketing on the Internet - Impact of Hong Kong Tourism Association Web Site on International Travelers to Hong Kong. - Norman Au (ENTER, 2001)

Evaluating Reservation Facilities for Hotels: A Study of Asian Based and North American Based Travel Web Sites. - Rob Law 001; Kenith Leung; Norman Au (ENTER, 2002)

Complaints on the Online Environment - The Case of Hong Kong Hotels. - Norman Au; Dimitrios Buhalis; Rob Law 001 (ENTER, 2009)

The Impact of Culture on eComplaints: Evidence from Chinese Consumers in Hospitality Organisations. - Norman Au; Rob Law 001; Dimitrios Buhalis (ENTER, 2010)

OpinionSeer: Interactive Visualization of Hotel Customer Feedback. - Yingcai Wu; Furu Wei; Shixia Liu; Norman Au; Weiwei Cui 001; Hong Zhou 004; Huamin Qu (IEEE Trans. Vis. Comput. Graph., 2010)

Travel Preferences of Overseas Destinations by Mainland Chinese Online Users. - Crystal Ip; Catherine Cheung; Rob Law 001; Norman Au (ENTER, 2011)

A model of online trust for travel products. - Dorothy K. Y. Choi; Norman Au (Int. J. Serv. Technol. Manag., 2011)

Perceptions and Strategies of Hospitality and Tourism Practitioners on Social Media: An Exploratory Study. - Julian K. Ayeh; Daniel Leung; Norman Au; Rob Law 001 (ENTER, 2012)

Towards an Understanding of Online Travellers' Acceptance of Consumer-Generated Media for Travel Planning: Integrating Technology Acceptance and Source Credibility Factors. - Julian K. Ayeh; Norman Au; Rob Law 001 (ENTER, 2013)

Analysing Ecotourists' Satisfaction in Socialisation and Knowledge Sharing Intentions via Social Media. - Sudipta Kiran Sarkar; Norman Au; Rob Law 001 (ENTER, 2014)

Customer Experiences with Hotel Smartphone: A Case Study of Hong Kong Hotels. - Tony Lok Tung Hui; Norman Au; Rob Law 001 (ENTER, 2016)

Multi-dimension reviewer credibility quantification across diverse travel communities. - Yuanyuan Wang; Stephen Chi-fai Chan; Hong Va Leong; Grace Ngai; Norman Au (Knowl. Inf. Syst., 2016)

Biased minds experience improved decision-making speed and confidence on social media: a heuristic approach. - Caiwei Ma; Norman Au; Lianping Ren (J. Inf. Technol. Tour., 2020)