Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters. - Norris I. Bruce (Mark. Sci., 2008)

Advertising Cycling to Manage Exclusivity Loss in Fashion Styles. - Norris I. Bruce; Anand Krishnamoorthy; Ashutosh Prasad (Oper. Res., 2022)