The Influence of Travel Web Sites Effectiveness on Intrinsic and Extrinsic Motivations: Malaysian Travellers' Perspective. - Norzalita Abd Aziz; Ainin Sulaiman; Ghazali Musa (PACIS, 2006)

How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism. - Fei Long; Miraj Ahmed Bhuiyan; Muhammad Khalilur Rahman; Norzalita Abd Aziz (Kybernetes, 2023)

Examining the relationship between big data analytics capabilities and organizational ambidexterity in the Malaysian banking sector. - Norzalita Abd Aziz; Fei Long (Frontiers Big Data, 2024)

The impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy. - Norzalita Abd Aziz; Abdullah Al Mamun 003; Mohammad Nurul Hassan Reza; Farzana Naznen (J. Enterp. Inf. Manag., 2024)

Deciphering International Students' Choices: Push-Pull Dynamics and Necessary Condition Analysis in Malaysian University Selection. - Norzalita Abd Aziz; Saif Ahmed; Rasheedul Haque; Sayeeduz Zafar Qazi; Abdul Rahman Bin S. Senathirajah (Int. J. Knowl. Manag., 2025)

Dynamic capabilities in action: the synergy of big data analytics, supply chain ambidexterity, green supply chain and firm performance. - Abdullah Al Mamun 003; Mohammad Nurul Hassan Reza; Qing Yang; Norzalita Abd Aziz (J. Enterp. Inf. Manag., 2025)

Impact of AI on Customer Experience in Video Streaming Services: A Focus on Personalization and Trust. - Saif Ahmed; Norzalita Abd Aziz (Int. J. Hum. Comput. Interact., 2025)