Share Your Beautiful Journey: Investigating User Generated Content (UGC) and Webrooming Among Malaysian Online Shoppers. - Wan Nadiah Mohd Nadzri; Azreen Jihan Che Hashim; Muhammad Majid; Nur Aina Abdul Jalil; Haitham M. Alzoubi; Muhammad T. Alshurideh (The Effect of Information Technology on Business and Marketing Intelligence Systems, 2023)