Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention. - Sabina Lissitsa; Ofrit Kol (Electron. Commer. Res., 2021)

SNS Adoption for Consumer Active Information Search (AIS) - the Dyadic Role of Information Credibility. - Ofrit Kol; Israel D. Nebenzahl; Azi Lev-On; Shalom Levy (Int. J. Hum. Comput. Interact., 2021)

The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS. - Ofrit Kol; Shalom Levy (J. Theor. Appl. Electron. Commer. Res., 2022)

Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites. - Ofrit Kol; Sabina Lissitsa (Inf. Technol. People, 2024)

Help me if you can: the advantage of farmers' altruistic message appeal in generating engagement with social media posts during COVID-19. - Dorit Zimand-Sheiner; Ofrit Kol; Shalom Levy (Electron. Commer. Res., 2024)

The factors affecting teachers' adoption of AI technologies: A unified model of external and internal determinants. - Areen Hazzan-Bishara; Ofrit Kol; Shalom Levy (Educ. Inf. Technol., 2025)