From Hype to Judgment: Reassessing the Gartner Cycle for Decision-Making in the Age of Generative AI. - Juan Pablo Mora-López; David Lopez-Lopez; Olga Rivera-Hernaez (DSA ISC, 2025)

Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce. - Juan Pablo Mora-López; David Lopez-Lopez; Olga Rivera-Hernaez (Electron. Commer. Res., 2026)