Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals. - Oliver Francis Koch; Alexander Benlian (ICIS, 2015)

Drivers of App Installation Likelihood - A Conjoint Analysis of Quality Signals in Mobile Ecosystems. - Nils Siegfried; Oliver Francis Koch; Alexander Benlian (ICIS, 2015)

The effect of free sampling strategies on freemium conversion rates. - Oliver Francis Koch; Alexander Benlian (Electron. Mark., 2017)

Digital Nudges for User Onboarding: turning Visitors into Users. - Philipp Terres; Johannes Klumpe; Dominik Jung; Oliver Francis Koch (ECIS, 2019)

How pull vs. push information delivery and social proof affect information disclosure in location based services. - Johannes Klumpe; Oliver Francis Koch; Alexander Benlian (Electron. Mark., 2020)

Correction to: How pull vs. push information delivery and social proof affect information disclosure in location based services. - Johannes Klumpe; Oliver Francis Koch; Alexander Benlian (Electron. Mark., 2020)