Managing customer oriented research. - Maximilian von Zedtwitz; Oliver Gassmann (Int. J. Technol. Manag., 2002)

Managing modularity of product architectures: toward an integrated theory. - Juliana H. Mikkola; Oliver Gassmann (IEEE Trans. Engineering Management, 2003)

Extreme customer innovation in the front-end: learning from a new software paradigm. - Oliver Gassmann; Patricia Sandmeier; Christoph H. Wecht (Int. J. Technol. Manag., 2006)

Negative side effects of customer integration. - Oliver Gassmann; Christoph Kausch; Ellen Enkel (Int. J. Technol. Manag., 2010)

Broadening the scope of open innovation: past research, current state and future directions. - Vareska Van de Vrande; Wim Vanhaverbeke; Oliver Gassmann (Int. J. Technol. Manag., 2010)

How do foreign R&D units in China manage their Chinese R&D staff? An empirical exploration. - Marcus Matthias Keupp; Oliver Gassmann (Int. J. Technol. Manag., 2011)

Designing Business Models in the Era of Internet of Things - Towards a Reference Framework. - Stefanie Turber; Jan vom Brocke; Oliver Gassmann; Elgar Fleisch (DESRIST, 2014)

Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities. - Marco Zeschky; Bastian Widenmayer; Oliver Gassmann (Int. J. Technol. Manag., 2014)

Design and Evaluation of a System Dynamics Based Business Model Evaluation Method. - Thomas Moellers; Bastian Bansemir; Max Pretzl; Oliver Gassmann (DESRIST, 2017)

System dynamics for corporate business model innovation. - Thomas Moellers; Lars von der Burg; Bastian Bansemir; Max Pretzl; Oliver Gassmann (Electron. Mark., 2019)

Market maketh magic - consequences and implications of market choice for frugal innovation. - Lukas Neumann; Stephan Winterhalter; Oliver Gassmann (Int. J. Technol. Manag., 2020)

Understanding outsourcing strategy within the intellectual property industry - a proposed typology. - Sevim Süzeroglu-Melchiors; Oliver Gassmann (Int. J. Technol. Manag., 2021)

Key Lessons from Bosch for Incumbent Firms Entering the Platform Economy. - Daniel Hodapp; Florian Hawlitschek; Felix Wortmann; Marco Lang; Oliver Gassmann (MIS Q. Executive, 2022)