The Evolution of Internal Market Structure. - Oliver J. Rutz; Garrett P. Sonnier (Mark. Sci., 2011)

Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. - Oliver J. Rutz; Michael Trusov (Mark. Sci., 2011)

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? - Oliver J. Rutz; Michael Trusov; Randolph E. Bucklin (Mark. Sci., 2011)

A Dynamic Model of the Effect of Online Communications on Firm Sales. - Garrett P. Sonnier; Leigh McAlister; Oliver J. Rutz (Mark. Sci., 2011)

Managing Blood Donations with Marketing. - Ashwin Aravindakshan; Olivier Rubel; Oliver J. Rutz (Mark. Sci., 2015)