Eliciting Consumer Preferences Using Robust Adaptive Choice Questionnaires. - Jacob D. Abernethy; Theodoros Evgeniou; Olivier Toubia; Jean-Philippe Vert (IEEE Trans. Knowl. Data Eng., 2008)

The Silver Lining Effect: Formal Analysis and Experiments. - Peter Jarnebrant; Olivier Toubia; Eric Johnson (Manag. Sci., 2009)

Explaining the power-law degree distribution in a social commerce network. - Andrew T. Stephen; Olivier Toubia (Soc. Networks, 2009)

Measuring Consumer Preferences Using Conjoint Poker. - Olivier Toubia; Martijn G. de Jong; Daniel Stieger; Johann Füller (Mark. Sci., 2012)

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters. - Olivier Toubia; Eric Johnson; Theodoros Evgeniou; Philippe Delquié (Manag. Sci., 2013)

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? - Olivier Toubia; Andrew T. Stephen (Mark. Sci., 2013)

Improving Penetration Forecasts Using Social Interactions Data. - Olivier Toubia; Jacob Goldenberg; Rosanna Garcia (Manag. Sci., 2014)

Idea Generation, Creativity, and Prototypicality. - Olivier Toubia; Oded Netzer (Mark. Sci., 2017)

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries. - Jia Liu 013; Olivier Toubia (Mark. Sci., 2018)

Understanding Consumer Preferences for Explanations Generated by XAI Algorithms. - Yanou Ramon; Tom Vermeire; Olivier Toubia; David Martens; Theodoros Evgeniou (CoRR, 2021)

Content-Based Model of Web Search Behavior: An Application to TV Show Search. - Jia Liu 013; Olivier Toubia; Shawndra Hill (Manag. Sci., 2021)

Editorial: Next Steps for Frontiers in Marketing Science. - Anocha Aribarg; Tat Y. Chan; Preyas S. Desai; Nitin Mehta; Upender Subramanian; Olivier Toubia; Kenneth C. Wilbur (Mark. Sci., 2022)

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design. - Ryan Dew; Asim Ansari; Olivier Toubia (Mark. Sci., 2022)

Editorial: A New Chapter or a New Page for Marketing Science? - Olivier Toubia (Mark. Sci., 2022)

The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective. - George Gui; Olivier Toubia (CoRR, 2023)

Editorial: Marketing's Role in the Evolving Discipline of Product Management. - Jeffrey D. Shulman; Olivier Toubia; Raena Saddler (Mark. Sci., 2023)

Twin-2K-500: A dataset for building digital twins of over 2,000 people based on their answers to over 500 questions. - Olivier Toubia; George Z. Gui; Tianyi Peng; Daniel J. Merlau; Ang Li; Haozhe Chen (CoRR, 2025)