Assessing the Consequences of a Channel Switch. - Xinlei (Jack) Chen; George John; Om Narasimhan (Mark. Sci., 2008)

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. - Nitin Mehta; Xinlei (Jack) Chen; Om Narasimhan (Mark. Sci., 2008)

Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence. - Raghunath Singh Rao; Om Narasimhan; George John (Mark. Sci., 2009)

An Empirical Investigation of Private Label Supply by National Label Producers. - Xinlei (Jack) Chen; Om Narasimhan; George John; Tirtha Dhar (Mark. Sci., 2010)

Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis. - Nitin Mehta; Xinlei (Jack) Chen; Om Narasimhan (Mark. Sci., 2010)

Economic Impact of Category Captaincy: An Examination of Assortments and Prices. - Madhu Viswanathan; Om Narasimhan; George John (Mark. Sci., 2021)

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. - Magda Hassan; Jaideep Prabhu; Rajesh Chandy; Om Narasimhan (Mark. Sci., 2023)