The Dissociation Between Monetary Assessment and Predicted Utility. - On Amir; Dan Ariely; Ziv Carmon (Mark. Sci., 2008)

"Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of Information About Adoption Stock in New Product Trial. - Coby Morvinski; On Amir; Eitan Muller (Mark. Sci., 2017)

Mis-Nudging Morality. - Coby Morvinski; Silvia Saccardo; On Amir (Manag. Sci., 2023)

The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales. - Kristen E. Duke; On Amir (Mark. Sci., 2023)