Optimal Time Allocation for Process Improvement for Growth-Focused Entrepreneurs. - Onesun Steve Yoo; Charles J. Corbett; Guillaume Roels (Manuf. Serv. Oper. Manag., 2016)

The Time-Money Trade-Off for Entrepreneurs: When to Hire the First Employee? - Onesun Steve Yoo; Guillaume Roels; Charles J. Corbett (Manuf. Serv. Oper. Manag., 2016)

Consumer Choice and Market Outcomes Under Ambiguity in Product Quality. - Onesun Steve Yoo; Rakesh K. Sarin (Mark. Sci., 2018)

Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction. - Yufei Huang 006; Onesun Steve Yoo; Bilal Gokpinar (IEEE Trans. Engineering Management, 2018)

The Valuator's Curse: Decision Analysis of Overvaluation and Disappointment in Acquisition. - Onesun Steve Yoo; Kevin F. McCardle (Decis. Anal., 2020)

A Theoretical Analysis of the Lean Start-up Method. - Onesun Steve Yoo; Tingliang Huang; Kenan Arifoglu (Mark. Sci., 2021)

Economic Behavior of Information Acquisition: Impact on Peer Grading in Massive Open Online Courses. - Onesun Steve Yoo; Dongyuan Zhan (Oper. Res., 2023)

Automating Procurement Practices Using Artificial Intelligence. - Xingyi Li; Viviana Culmone; Bert De Reyck; Onesun Steve Yoo (INFORMS J. Appl. Anal., 2025)