CRM Technological Solutions: An Approach Of The Critical Success Factors In The Implementation Process. - Wander Trindade Venturini; Óscar González-Benito (MCIS, 2009)

Using store level scanner data to improve category management decisions: Developing positioning maps. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (Eur. J. Oper. Res., 2009)

Spatial mapping of price competition using logit-type market share models and store-level scanner-data. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (J. Oper. Res. Soc., 2009)

Retail pricing decisions and product category competitive structure. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (Decis. Support Syst., 2010)

CRM software success: a proposed performance measurement scale. - Wander Trindade Venturini; Óscar González-Benito (J. Knowl. Manag., 2015)

CRM Technology: Implementation Project and Consulting Services as Determinants of Success. - Óscar González-Benito; Wander Trindade Venturini; Javier González-Benito (Int. J. Inf. Technol. Decis. Mak., 2017)

A new perspective of BDA and information quality from final users of information: A multiple study approach. - Manuel Morales-Serazzi; Óscar González-Benito; Mercedes Martos-Partal (Int. J. Inf. Manag., 2023)