Getting users out of the loop: Key factors to surpass the messy middle point. - Eliza Nichifor; Gabriel Bratucu; Ioana Bianca Chitu; Ovidiu Mircea Tierean; Adriana Veronica Litra; Alexandra Zamfirache; Daniela Roxana Vuta (Electron. Commer. Res. Appl., 2023)