Examination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theory. - Özge Habiboglu; Zübeyir Çelik; Mehmet Saglam (Int. J. Electron. Bus., 2024)

The analysis of brand reputation and willingness to pay price premium with regression analysis and classification algorithms. - Seniz Özhan; Erkan Ozhan; Özge Habiboglu (Kybernetes, 2025)