Context-Dependent Preferences and Innovation Strategy. - Yuxin Chen 004; Özge Turut (Manag. Sci., 2013)

Differentiate or Imitate? The Role of Context-Dependent Preferences. - Chakravarthi Narasimhan; Özge Turut (Mark. Sci., 2013)

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty. - Elie Ofek; Özge Turut (Mark. Sci., 2013)

Anticipated Regret and Product Innovation. - Baojun Jiang; Chakravarthi Narasimhan; Özge Turut (Manag. Sci., 2017)

New Product Preannouncement: Phantom Products and the Osborne Effect. - Ram Rao; Özge Turut (Manag. Sci., 2019)