Triangulation in decision support systems: Algorithms for product design. - P. V. (Sundar) Balakrishnan; Varghese S. Jacob (Decis. Support Syst., 1995)

Development of hybrid genetic algorithms for product line designs. - P. V. (Sundar) Balakrishnan; Rakesh Gupta; Varghese S. Jacob (IEEE Trans. Syst. Man Cybern. Part B, 2004)

An investigation of mating and population maintenance strategies in hybrid genetic heuristics for product line designs. - P. V. (Sundar) Balakrishnan; Rakesh Gupta; Varghese S. Jacob (Comput. Oper. Res., 2006)

PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs. - P. V. (Sundar) Balakrishnan; Varghese S. Jacob; Hao Xia (Marketing Intelligent Systems Using Soft Computing, 2010)

Dual Objective Segmentation to Improve Targetability: An Evolutionary Algorithm Approach. - P. V. (Sundar) Balakrishnan; Subodha Kumar; Peng Han (Decis. Sci., 2011)

The Tempered Aspirations solution for bargaining problems with a reference point. - P. V. (Sundar) Balakrishnan; Juan Camilo Gómez; Rakesh V. Vohra (Math. Soc. Sci., 2011)