Innovative thinking in the leaders and competitiveness of SMEs in the Industrial sector in Colombia. - Diva Licet Mendoza Ocasal; Aida Luz Vargas Lugo; Luis Alberto Bolaño Melo; Pabla Peralta Miranda (EUSPN/ICTH, 2022)

Innovation in Neuromarketing for the Implementation of Consumer Purchase Decisions. - Diva Licet Mendoza Ocasal; Aida Luz Vargas Lugo; Alba Marina Rueda Olivella; Alexandra Camila Vásquez Sarmiento; Pabla Peralta Miranda (HCI (64), 2024)