Data Mining Multi-Attribute Decision System. Facilitating Decision Support Through Data Mining Technique by Hierarchical Multi-Attribute Decision Models. - Pankaj Pathak; Parashu Ram Pal (GRIN Verlag, 2020)

IHAC: Incorporating Heuristics for Efficient Rule Generation & Rule Selection in Associative Classification. - Parashu Ram Pal; Pankaj Pathak; Shkurte Luma Osmani (J. Inf. Knowl. Manag., 2021)

Harnessing the potential of generative AI in digital marketing using the Behavioral Reasoning Theory approach. - Sujata Joshi; Sonali Bhattacharya; Pankaj Pathak; N. A. Natraj; Juhi Saini; Soumya Goswami (Int. J. Inf. Manag. Data Insights, 2025)