Large Scale Online Brand Networks to Study Brand Effects. - Pankhuri Malhotra; Siddhartha Bhattacharyya (AAAI Workshops, 2018)

Information Networks to Derive Value from Social Media. - Pankhuri Malhotra; Siddhartha Bhattacharyya; Keran Zhao (AMCIS, 2020)

Importance of Social Network Structures in Influencer Marketing. - Pankhuri Malhotra; Remi Daviet; Seungbae Kim (ICIS, 2022)

Modeling Co-Engagement Patterns in Brand Information Networks. - Pankhuri Malhotra; Yaxin Cui; Keran Zhao (ICSC, 2022)