Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models. - Pascal van Hattum; Herbert Hoijtink (J. Classif., 2009)

Consumer lifestyles: alternative adoption patterns for advanced mobile services. - Harry Bouwman; Carolina López-Nicolás; Francisco J. Molina-Castillo; Pascal van Hattum (Int. J. Mob. Commun., 2012)