Patrícia de Oliveira Campos

According to our database, Patrícia de Oliveira Campos authored at least 3 papers between 2022 and 2025.

Collaborative distances:

• Dijkstra number of twelve.
• Erdős number of eleven.

2025

Reading in the age of influence: an analysis of the impact of BookTokers on book consumption intentions.

Tyson Antonio Alves da Silva, Eduardo Luis Cândido Bezerra, Marianny Jessica de Brito Silva, Patrícia de Oliveira Campos

Soc. Netw. Anal. Min., December, 2025

2024

Past, present, and future of avatar marketing: A systematic literature review and future research agenda.

Marianny Jessica de Brito Silva, Patrícia de Oliveira Campos

Comput. Hum. Behav. Artif. Humans, 2024

2022

Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram.

Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, Patrícia de Oliveira Campos

Soc. Netw. Anal. Min., 2022