Predicting customer behavior via calling links. - Lian Yan; Michael Fassino; Patrick Baldasare (IJCNN, 2005)

Enhancing the lift under budget constraints: an application in the mutual fund industry. - Lian Yan; Michael Fassino; Patrick Baldasare (KDD, 2005)

Beyond classification and ranking: constrained optimization of the ROI. - Lian Yan; Patrick Baldasare (KDD, 2006)