Competitive intelligence: construct exploration, validation and equivalence. - Andrea Saayman; Jaco Pienaar; Patrick De Pelsmacker; Wilma Viviers; Ludo Cuyvers; Marie-Luce Muller; Marc Jegers (Aslib Proc., 2008)

The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement. - Veroline Cauberghe; Patrick De Pelsmacker (Cyberpsychology Behav. Soc. Netw., 2008)

Impact of an Interactive Anti-Speeding Threat Appeal: How Much Threat Is Too Much? - Katarina Panic; Veroline Cauberghe; Patrick De Pelsmacker (Cyberpsychology Behav. Soc. Netw., 2011)

Balance and Sequence in Online Reviews: The Wrap Effect. - Nathalia Purnawirawan; Nathalie Dens; Patrick De Pelsmacker (Int. J. Electron. Commer., 2012)

Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context. - Snezhanka Kazakova; Veroline Cauberghe; Mario Pandelaere; Patrick De Pelsmacker (Cyberpsychology Behav. Soc. Netw., 2014)

When and why is perceived congruity important for in-game advertising in fantasy games? - Shana Verberckmoes; Karolien Poels; Nathalie Dens; Laura Herrewijn; Patrick De Pelsmacker (Comput. Hum. Behav., 2016)

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Online Inf. Rev., 2017)

The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing. - Kristien Daems; Patrick De Pelsmacker; Ingrid Moons (Comput. Hum. Behav., 2019)

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Int. J. Electron. Commer., 2019)

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. - Ana Isabel Lopes; Nathalie Dens; Patrick De Pelsmacker; Freya De Keyzer (Online Inf. Rev., 2021)

Let's get personal: Which elements elicit perceived personalization in social media advertising? - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Electron. Commer. Res. Appl., 2022)

The processing of native advertising compared to banner advertising: an eye-tracking experiment. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Electron. Commer. Res., 2023)