The after party: Cynical resignation in Adtech's pivot to privacy. - Lee McGuigan; Sarah Myers West; Ido Sivan Sevilla; Patrick Parham (Big Data Soc., 2023)

Private attributes: The meanings and mechanisms of "privacy-preserving" adtech. - Lee McGuigan; Ido Sivan Sevilla; Patrick Parham; Yan Shvartzshnaider (New Media Soc., 2025)