A knowledge-based system for promotion budget allocation decisions by national tourism organisations. - Paulo Rita (1993)

Web Marketing Tourism Destinations. - Paulo Rita (ECIS, 2000)

The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework. - Paulo Rita; Luis Filipe Lages; Carmen Lages (ICWI, 2003)

Strategic diagnostics and management decision making: a hybrid knowledge-based approach. - Luiz Moutinho; Paulo Rita; Shuliang Li (Intell. Syst. Account. Finance Manag., 2006)

A New Conceptual Framework to Evaluate Consumer Adoption of Mobile Services: The Case of Mobile TV. - Monica Borges; Paulo Rita; Margherita Pagani (ICMB, 2011)

Bank Marketing. - Sérgio Moro; Paulo Rita; Paulo Cortez 001 (UCI Machine Learning Repository, 2012)

A data-driven approach to predict the success of bank telemarketing. - Sérgio Moro; Paulo Cortez 001; Paulo Rita (Decis. Support Syst., 2014)

Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation. - Sérgio Moro; Paulo Cortez 001; Paulo Rita (Expert Syst. Appl., 2015)

An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective. - Monica Borges; Paulo Rita; Margherita Pagani (Int. J. Electron. Bus., 2015)

Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns. - Sérgio Moro; Paulo Cortez 001; Paulo Rita (Neural Comput. Appl., 2015)

Facebook metrics. - Sérgio Moro; Paulo Rita; Bernardo Vala (UCI Machine Learning Repository, 2016)

Modelling and testing consumer trust dimensions in e-commerce. - Tiago Oliveira 001; Matilde Alhinho; Paulo Rita; Gurpreet Dhillon (Comput. Hum. Behav., 2017)

A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features. - Sérgio Moro; Paulo Cortez 001; Paulo Rita (Neural Comput. Appl., 2017)

Eco-hotel. - C. Calheiros; Sérgio Moro; Paulo Rita (UCI Machine Learning Repository, 2017)

Las Vegas Strip. - Sérgio Moro; Paulo Rita; J. Coelho (UCI Machine Learning Repository, 2017)

Unfolding the relations between companies and technologies under the Big Data umbrella. - João Canito; Pedro Ramos 004; Sérgio Moro; Paulo Rita (Comput. Ind., 2018)

Factors determining player drop-out in Massive Multiplayer Online Games. - Inês Lebres; Paulo Rita; Sérgio Moro; Pedro Ramos 004 (Entertain. Comput., 2018)

Insights from a text mining survey on Expert Systems research from 2000 to 2016. - Paulo Cortez 001; Sérgio Moro; Paulo Rita; David King; Jon Hall (Expert Syst. J. Knowl. Eng., 2018)

A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing. - Sérgio Moro; Paulo Cortez 001; Paulo Rita (Expert Syst. J. Knowl. Eng., 2018)

Automatic Identification of Addresses: A Systematic Literature Review. - Paula Cruz; Leonardo Vanneschi; Marco Painho; Paulo Rita (ISPRS Int. J. Geo Inf., 2022)

Consumer engagement in social media brand communities: A literature review. - Zélia Raposo Santos; Christy M. K. Cheung; Pedro Simões Coelho; Paulo Rita (Int. J. Inf. Manag., 2022)

Data and text mining from online reviews: An automatic literature analysis. - Sérgio Moro; Paulo Rita (WIREs Data Mining Knowl. Discov., 2022)

Social media discourse and voting decisions influence: sentiment analysis in tweets during an electoral period. - Paulo Rita; Nuno António; Ana Patrícia Afonso (Soc. Netw. Anal. Min., 2023)

The role of microtransactions in impulse buying and purchase intention in the video game market. - Paulo Rita; João Guerreiro; Ricardo Ramos; Ricardo G. Caetano (Entertain. Comput., 2024)

Moral appraisals of generative AI: How mindset framing shapes moral judgments, emotional appraisals and privacy behavior. - Joana Rita Nunes; Paulo Rita; Diego Costa Pinto; Héctor Gonzalez-Jimenez; Khaoula Akdim; Rafael Luís Wagner (Int. J. Inf. Manag., 2025)