Impact of Anonymity and Identity Deception on Social Media eWOM. - Payal Shrivastava Kapoor; Srinivas Gunta (I3E, 2016)

Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue. - Payal Shrivastava Kapoor; K. R. Jayasimha; Srinivas Gunta; Ashish Sadh (Int. J. Online Mark., 2019)

Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. - Simran Kaur Madan; Payal Shrivastava Kapoor (Int. J. Online Mark., 2021)

Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA. - Anumegha Sharma; Payal Shrivastava Kapoor (Online Inf. Rev., 2022)

Those 'funny' internet memes: a study of misinformation retransmission and vaccine hesitancy. - Payal Shrivastava Kapoor; Abhishek Behl (Behav. Inf. Technol., 2024)