Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website. - Paz Moral; Pilar Gonzalez; Beatriz Plaza (Online Inf. Rev., 2014)

An approach for modelling and forecasting research activity related to an emerging technology. - Iñaki Bildosola; Pilar Gonzalez; Paz Moral (Scientometrics, 2017)