A mathematical model for the customer dynamics based on marketing policy. - César M. Silva; Silvério S. Rosa; Helena Alves; Pedro G. Carvalho (Appl. Math. Comput., 2016)

Optimal control of the customer dynamics based on marketing policy. - Silvério S. Rosa; Paulo Rebelo; César M. Silva; Helena Alves; Pedro G. Carvalho (Appl. Math. Comput., 2018)