How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors. - Pei-Yu (Patty) Pai; Hsien-Tung Tsai (Behav. Inf. Technol., 2011)

Positive and negative aspects of online community cultivation: Implications for online stores' relationship management. - Hsien-Tung Tsai; Peiyu Pai (Inf. Manag., 2012)

User adoption of social networking sites: Eliciting uses and gratifications through a means-end approach. - Peiyu Pai; David C. Arnott (Comput. Hum. Behav., 2013)

Explaining members' proactive participation in virtual communities. - Hsien-Tung Tsai; Peiyu Pai (Int. J. Hum. Comput. Stud., 2013)

Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories. - Hsien-Tung Tsai; Peiyu Pai (Decis. Support Syst., 2014)

Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators. - Peiyu Pai; Hsien-Tung Tsai (Inf. Manag., 2016)

Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens. - Ping-Jen Kao; Peiyu Pai; Hsien-Tung Tsai (Inf. Manag., 2020)

Too Engaged to Contribute? An Exploration of Antecedents and Dual Consequences of Newcomer Engagement in Online Social Groups. - Hsien-Tung Tsai; Peiyu Pai (J. Assoc. Inf. Syst., 2021)

Becoming a mother: A role learning perspective on the use of online community resources to facilitate a life-role transition. - Peiyu Pai (Inf. Manag., 2023)