OEM's sales formats under e-commerce platform's private-label brand outsourcing strategies. - Peng Liu 068; Xiaodong Yang; Rong Zhang 008; Bin Liu 038 (Comput. Ind. Eng., 2022)

Information sharing under agency selling in an e-commerce supply chain with competing OEMs. - Peng Liu 068; Rong Zhang 008; Bin Liu 038 (Oper. Res., 2023)

Self-building new brand or cooperating with a frenemy? Market expansion strategy of manufacturer in a C2M supply chain. - Bin Liu 038; Juan Li; Peng Liu 068 (Comput. Ind. Eng., 2024)