Dual-channel supply chain decisions under asymmetric information with a risk-averse retailer. - Qinghua Li; Bo Li 085; Ping Chen; Pengwen Hou (Ann. Oper. Res., 2017)

The Impact of Manufacturer's Direct Sales and Cost Information Asymmetry in a Dual-Channel Supply Chain with a Risk-Averse Retailer. - Ping Chen; Bo Li 085; Yushan Jiang; Pengwen Hou (Int. J. Electron. Commer., 2017)

Using intellectual property agreements in the presence of supplier and third-party copycatting. - Salar Ghamat; Hubert Pun; Greg Critchley; Pengwen Hou (Eur. J. Oper. Res., 2021)

Implications of credit default and yield uncertainty on supply chain's equilibrium financial strategy. - Jun Wang 068; Qian Zhang 075; Pengwen Hou (Ann. Oper. Res., 2022)

Fixed Fee or Proportional Fee? Contracts in Platform Selling Under Asymmetric Information. - Jun Wang 068; Qian Zhang 075; Pengwen Hou (Int. J. Electron. Commer., 2022)

To Collaborate or Not: Product Upgrading Strategy in a Competitive Duopoly Market. - Pengwen Hou; Hubert Pun; Bo Li 085 (IEEE Trans. Syst. Man Cybern. Syst., 2022)

Analysis of sales and financing modes in a green platform supply chain with a capital-constrained manufacturer. - Jun Wang 068; Song Yao; Xin Wang 170; Pengwen Hou; Qian Zhang 075 (Kybernetes, 2023)

Effects of platform's blockchain strategy on brand manufacturer's distribution strategy in the presence of counterfeits. - Jun Wang 068; Qian Zhang 075; Pengwen Hou; Qinghua Li (Comput. Ind. Eng., 2023)

The optimal advertising strategy with differentiated targeted effect consumers. - Xiuxian Li; Pengwen Hou; Shuhua Zhang (Ann. Oper. Res., 2023)

Direct or Indirect? Implications of the retailer's investment choices on the manufacturer's encroachment strategy. - Shuhua Chang; Haiteng Ma; Pengwen Hou (Comput. Ind. Eng., 2023)

Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment. - Pengwen Hou; Jun Wang 068; Qian Zhang 075; Shuhua Zhang (Appl. Math. Comput., 2023)

Who should adopt blockchain? The interplay between blockchain adoption and online channel under competition. - Shuhua Chang; Haiteng Ma; Pengwen Hou; Li Cao (Electron. Commer. Res. Appl., 2023)

Implications of the Product Quality Differentiation on the Platform's Distribution Contracts. - Pengwen Hou; Ziyan Zhen; Bo Li 085 (IEEE Trans. Engineering Management, 2023)

Optimal Upgrading Strategy for the Quality, Release Time, and Pricing for Software Vendor. - Shuxia Peng; Bo Li 085; Pengwen Hou (IEEE Trans. Engineering Management, 2023)

Price signal or blockchain technology? Quality information disclosure in dual-channel supply chains. - Qian Zhang 075; Yongjian Li; Pengwen Hou; Jun Wang 068 (Eur. J. Oper. Res., 2024)

The value of backup supply for mitigating disruption risk with equity finance. - Jiajing Li; Shuhua Zhang; Pengwen Hou (Int. J. Prod. Res., 2024)

Combating Deceptive Counterfeits With Blockchain Technology Under Asymmetric Information. - Jun Wang 068; Qian Zhang 075; Pengwen Hou (IEEE Trans. Engineering Management, 2024)

To Transfer or Not? Analysis of the Original Equipment Manufacturer's Strategic Outsourcing Strategy in the Presence of the Supplier's Innovation Effort. - Pengwen Hou; Zihan Liu; Lei Xie; Shuhua Zhang (IEEE Trans. Engineering Management, 2024)

Implications of Demand Information Transparency on a Platform's Bundling Strategy. - Ling Li 005; Qiuyu Guo; Yating Li; Pengwen Hou (IEEE Trans. Engineering Management, 2024)

The interplay of manufacturer encroachment and blockchain adoption to combat counterfeits in a platform supply chain. - Pengwen Hou; Chi Zhang; Yating Li (Int. J. Prod. Res., 2024)

Blockchain adoption for product freshness traceability under platform competition. - Pengwen Hou; Tongling Feng; Yating Li; Shuxia Peng (Int. J. Prod. Res., 2025)

Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment Within Electronic Retailing. - Lei Xie; Lu Dai; Pengwen Hou; Pingping Chen (IEEE Trans. Engineering Management, 2025)

The interaction of CM's encroachment time and OEM's outsourcing strategy when considering the cost-learning effect. - Lei Xie; Chi Zhang; Pengwen Hou; Shuhua Zhang (J. Oper. Res. Soc., 2025)