An efficient framework for online advertising effectiveness measurement and comparison. - Pengyuan Wang 001; Yechao Liu; Marsha Meytlis; Han-Yun Tsao; Jian Yang 002; Pei Huang 008 (WSDM, 2014)

Causal Inference via Sparse Additive Models with Application to Online Advertising. - Wei Sun 027; Pengyuan Wang 001; Dawei Yin; Jian Yang 002; Yi Chang 001 (AAAI, 2015)

Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis. - Pengyuan Wang 001; Wei Sun 027; Dawei Yin; Jian Yang 002; Yi Chang 001 (WSDM, 2015)

What Size Should A Mobile Ad Be? - Pengyuan Wang 001; Wei Sun 027; Dawei Yin (WWW (Companion Volume), 2015)

Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference. - Pengyuan Wang 001; Dawei Yin; Jian Yang 002; Yi Chang 001; Marsha Meytlis (WWW (Companion Volume), 2015)

Using TB-Sized Data to Understand Multi-Device Advertising. - Quan Wang; Beibei Li 003; Pengyuan Wang 001; Jimmy Yang (ICIS, 2016)

Distributed Flexible Nonlinear Tensor Factorization. - Shandian Zhe; Kai Zhang 001; Pengyuan Wang 001; Kuang-chih Lee; Zenglin Xu; Yuan Qi 001; Zoubin Ghahramani (NIPS, 2016)

Beyond Ranking: Optimizing Whole-Page Presentation. - Yue Wang 035; Dawei Yin; Luo Jie; Pengyuan Wang 001; Makoto Yamada; Yi Chang 001; Qiaozhu Mei (WSDM, 2016)

Distributed Flexible Nonlinear Tensor Factorization. - Shandian Zhe; Pengyuan Wang 001; Kuang-chih Lee; Zenglin Xu; Jian Yang 002; Youngja Park; Yuan Qi 001 (CoRR, 2016)

Optimizing Whole-Page Presentation for Web Search. - Yue Wang 035; Dawei Yin; Luo Jie; Pengyuan Wang 001; Makoto Yamada; Yi Chang 001; Qiaozhu Mei (ACM Trans. Web, 2018)

Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. - Pengyuan Wang 001; Guiyang Xiong; Jian Yang 002 (Mark. Sci., 2019)

Sparse Tensor Additive Regression. - Botao Hao; Boxiang Wang; Pengyuan Wang 001; Jingfei Zhang; Jian Yang 002; Will Wei Sun (J. Mach. Learn. Res., 2021)

Evaluating multimedia advertising campaign effectiveness. - Pengyuan Wang 001; Guiyang Xiong; Will Wei Sun; Jian Yang 002 (Decis. Support Syst., 2024)